Tarof is a Persian word, which refers to an Iranian form of respect, an art of etiquette that emphasizes both kindness and equality.
For Persians food is not just a meal, but rather a culture which they use to express their identity, community, values, and creativity. This collection is made within a home environment, embracing its vibrant colours and flavours. An important backdrop is the Persian Rug— they’re renowned for their richness of colour, variety of remarkable artistic patterns and quality of design.
Representing the care that goes into home cooking, and making use of the warm undertones within the images, I intend to project a feeling of love and passion. Cooking and styling the food myself, I’ve learned to make even the simplist dishes look delicious. These images are filled with authentic history and Middle Eastern flavours. They celebrate comfort food when you need it the most. It is a true taste of Persia, passed down by generations. This project aims to educate the uninitiated to traditional Persian culture via the food that is central to it.