Driven By Her

Josh Mallinson-Malvern

Driven By Her explores the beauty of the human form whilst comparing it to the many angles and lines of cars. I wanted to expand my previous appreciation for cars and interrogate it by contrasting them to the hourglass figure and how such figures influenced car design. Initial inspiration for this idea stems back to 1961, when Raymond Loewy first used the bodies of models as reference when designing cars for the US market. To explore this concept, I created close-up imagery of cars and the human body focusing on these curves and details to make visible this comparison. The idea of solely using a female body as inspiration for the design of cars by today’s standards would certainly be seen as objectification, yet throughout this project I have attempted to subvert this common assumption making it ambiguous which bodies are being used and asking the viewer to think hard about the human figure, manufacturing and design.

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