This body of work is a personal reflection of my own demons with fashion. That overwhelming desire to have more and more, never reaching satiation. We are surrounded by the ideals of society and the in-built desire to fit in, human nature drives the psyche to seek gratification, often in material forms. A desire that has driven me to forget the person I really am, presenting to the world a materialistic image, that is as short lived as the fashion trend that created it. A world where the consumer becomes the consumed.
Exploring theories of consumerism, this project questions both our physical and emotional desires for possessions regardless of our needs. My own need for social acceptance has propelled me to create an alter-ego which through material form has become more important than the person I am beneath. The realisation is that no matter how many shoes we buy, we only have two feet.