Chloe Allford

My Fashion, Your Choice

My Fashion, Your Choice is a photographic series dedicated to a consumerist society that begs the question: can we consume our way out of consumerism? Fashion is the world’s second largest polluter, contributing to both pollution and waste, resulting in long-term damaging effects on the environment. My Fashion, Your Choice works alongside the consumerist mind, allowing the audience to feel in control of how they respond to the presented issue. Consumerism is a taught behaviour that has had a significant impact on Western culture and will continue to do so for a long time.

This body of work aims to encourage the use of purchasing second-hand fashion as an alternative way of shopping, which will allow consumers to buy still—but through more sustainable methods.

Think Smart, Shop Smart, Look Smart.

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