IN YOUR FACE is a fashion editorial that responds to a specific identity that society has created—the ‘tomboy girl’ challenges our culture’s expectations of girls and the normal conventions of fashion. Speaking as someone who has been categorised as a tomboy, the project has a personal resonance.
A characteristic of streetwear that stands out is oversized and baggy clothing. The tomboy style gives a sense of self, confidence, and protection that culminates in a powerful demeanour capable of the defence and retaliation against the prejudice attached to non-conventional women and girls. Both this attitude and the associated clothing bring unwanted negative attention, especially out in public.
IN YOUR FACE speaks for the girls who have been victims of this prejudice and to remind people that femininity is not just dresses and skirts. Wearing men’s clothing does not make you any less of a woman.