The Façade of the Inanimate

Amy Lewis Thomas

The Façade of the Inanimate is a series consisting of thirteen blown-up images depicting thirteen different makeup looks I’ve created for my Instagram page. Each image reflects either aspects of my personality, how I wished I looked, or people I want to be like.

The series explores the negative influence that social media, through the falseness of images in circulation there, has upon mental health. It also considers the responsibility of image makers, highlighting the problems that photography can pose to issues of representation and identity on the internet.

By taking these Instagram pictures out of their technological and social media contexts and enlarging them to over ten times the size of a phone screen, the viewer is able to see the deterioration of their colour and quality. Viewed from far away the images hold up quite well, but seen close up the appearance of the skin changes to reveal pixels and digital noise.

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